Blog

Trak Announces Coca-Cola Partnership to Streamline Sponsorship Management

October 31, 2024

We’re thrilled to share that Trak Software has been selected by Coca-Cola to streamline their sponsorship management.

Top 5 Reasons Why Sponsorships Underperform

October 24, 2024

Sponsorships can be a powerful marketing tool, helping brands connect with audiences and drive business growth.

How Trak Software Transformed Sponsorship Management for the PGA Section: Erinn Lopez’s Success Story

October 7, 2024

Before using Trak, Erinn juggled complex sponsorships with spreadsheets, leading to missed deliverables, organizational chaos, and stress. With a small team and growing demands, Erinn needed a solution that offered structure and accountability.

Introducing Trak Software’s Mobile App: Manage Partnerships Anywhere

September 24, 2024

After over a year of development, we’re excited to release Trak Software’s new mobile app. Built for our on-the-go users, this app allows you to stay connected and manage your partnerships wherever you are.‍

Community Request for Sponsorship Example and Why Supporting Local Causes is Key to Sponsorship Success

September 12, 2024

This is a @TrakSoftware feature that empowers properties and brands to provide opportunities for visitors, friends, and customers to submit their info for great causes or events.‍In that spirit, it's essential to understand your local community and build a SCALABLE strategy to participate, here's some quick tips for success:

Sponsorship Strategy for a Market Leader: Mastercard

September 4, 2024

When it comes to global sponsorships, few companies have made as significant an impact as Mastercard.

The Toughest Challenge Facing Sponsorship Marketers Today

August 14, 2024

Discover why aligning unique sponsorship assets with business objectives is the toughest challenge for marketers today. Learn how to satisfy CMOs and stay ahead in the dynamic world of sponsorship marketing.

What is a Sponsorship Asset in Sports and Entertainment Marketing?

In the fast-paced world of sports and entertainment marketing, brands constantly seek ways to stand out and make a lasting impact.

Sponsorship Marketing can feel icky if you define it like this:

Sponsorship marketing has evolved significantly over the years. However, how it’s perceived and its reputation will largely depend on the approaches taken by creators and brands in the coming years.

Finding/Reaching Decision Makers at Brands & Agencies

Everyone in some form or fashion has tried to reach a decision maker at a brand or agency, whether if it was to find some of those much coveted ad dollars throughout our careers, to sell our latest software technology :) or just to help our kids in middle school sell candy bars.

Making a Difference: Intern Story

Erica's journey from a small town in Minnesota to the sports industry is a story of passion and perseverance. Despite limited local opportunities, her love for sports grew through high school participation and trips to professional games. Now at Trak, Erica combines her analytical skills with her sports passion, making a significant impact in sponsorship management.

2024 SBJ Brand Innovation Summit in Chicago: Celebrating Growth, Authenticity, and the Rise of Women's Sports

The 2024 SBJ Brand & Innovation Summit in Chicago did not disappoint; it was full of great informational sessions featuring numerous fantastic panelists.

From the Gridiron to Honky-Tonk: Highlights from the NFL Activation Summit in Music City

Looking back on our time at the NFL Activation Summit, I can't help but feel a sense of gratitude for being part of such an amazing event for the third year running.

Trak’s Reflections: 2024 SBJ World Congress of Sport (Presented by CAA) in Los Angeles

The Trak Software team experienced Sports Business Journal’s World Congress of Sport (Presented by CAA) at LA Live for the first time as a Showcase sponsor in April of 2024. Massive announcements (NHL to Utah) & storylines, but here are a couple of key themes for us:

Getting A Career In Partnerships On Track With Trak Software

After graduating from Virginia Tech in spring 2020, my job offer was rescinded due to the pandemic, leaving me uncertain about my next steps as I entered adulthood.

The Trak Intern: An Unexpected Journey

Hi, I'm Thomas Wirth, and I am thrilled to share my journey as one of the inaugural interns at Trak Software.After a rewarding five-year stint playing college football in Oregon and earning a degree in exercise and health science, you might wonder why I'm interning at a partner relationship management software company.

Beyond Ideas: The Key to Career Success in Sponsorship

In the world of sponsorship, big ideas often steal the limelight. They're the ones that make the headlines, the ones that everyone talks about.But let's take a step back and look beyond the glittering facade. A true dissection of what lies below the water of the Sponsorship Iceberg

Championship Level Sponsorship Performance & Playing Michigan’s Card

For those who know me, you know I’m a devout follower of Michigan football going back to my days in the dorms with the team, sidelines with ESPN/ABC Sports and as a Manager and practice QB for defensive backs and offensive line.

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