Sponsorship Tracking and Management Software
Your sponsorship management strategy shouldn’t include never-ending games of email tag or hours spent digging through messy spreadsheets. With Trak, everything you need to manage deals, activations, and reporting is stored in one place. Here’s how Trak helps you ditch the busywork and run sponsorships with less stress and better results.
Spot the best sponsorships faster
You need a way to track sponsorship requests, research opportunities, and align investments with your brand’s goals—without losing good deals in the shuffle.
Sponsorship pipeline and opportunity management
Log, track, and evaluate every sponsorship request in one place so nothing slips through the cracks.
Lock in deals with seamless coordination.
Finalizing sponsorship agreements should be quick, clear, and free from version confusion. But too often, contracts get lost in long email threads or sit in folders nobody checks.
Contract and compliance management
Store, track, and manage all sponsorship contracts in one place so everyone works off the signed agreements.
Keep activations on track
Once a sponsorship deal is signed, you need a smooth way to manage activations, track assets, and make sure everything gets executed on time.
Event and activation management
Use a shared calendar to track every sponsorship activation, deadline, and deliverable; you’ll never miss a key date.
Measure performance and prove ROI
When it comes to measuring sponsorship performance, your team doesn’t have time to waste chasing down data from partners or building manual reports.
Performance tracking
Get live dashboards with key sponsorship metrics like impressions, engagement, and event attendance.
Confidently make renewal decisions
To decide which sponsorships deserve a bigger investment next year, you need clear data on what worked and what didn’t.
Automated sponsorship recaps
Instantly generate post-campaign reports with clear visuals and insights—no need to manually create PowerPoint decks.
Why brands choose Trak
Everything in One Place
Eliminate spreadsheets, email chains, and PowerPoint reports.
See Every Sponsorship Clearly
Give teams a clear, real-time view of every sponsorship.
Work Smarter Together
Automate busywork and improve collaboration.
Prove What’s Working
Prove sponsorship ROI with real-time data and insights.
Trak replaces the old way of managing sponsorships with an easy, automated, and data-driven solution. Stop wasting time chasing details and start running sponsorships like a pro. That information needs to be findable, sortable and easily accessible. No solution existed that helped us accomplish this. Once we found Trak, that gave us a single source of truth and that’s a rare find with my need for a customized way to capture everything
Dan Frystak
Head of Partnership Development
Sports and Entertainment, CDW
Frequently asked questions
Who is Trak built for?
Trak is built for brands and teams that manage sponsorships and need a better way to stay organized, collaborate, and prove results. It is especially useful for teams managing multiple sponsorships, approvals, activations, deliverables, and reporting workflows across internal stakeholders and external partners. Trak is a strong fit for organizations that have outgrown spreadsheets and need a more structured way to manage sponsorship activity from planning through renewal.
Can Trak track sponsorship deliverables and ROI?
Yes. Trak helps teams track sponsorship deliverables, deadlines, assets, approvals, and related activity in one platform. It also gives teams a clearer view of performance so they can measure outcomes, evaluate value, and report on sponsorship ROI with more confidence. Instead of piecing information together from different places, teams can use Trak to keep execution and reporting connected.
How is sponsorship tracking software different from spreadsheets?
Spreadsheets can help teams list sponsorships, but they usually fall short when multiple people need to collaborate, track deliverables, manage deadlines, organize files, and report on performance. Sponsorship tracking software gives teams a centralized system to manage moving parts in real time, reduce manual updates, keep stakeholders aligned, and make it easier to understand what is happening across every sponsorship.
What is sponsorship management software?
Sponsorship management software helps brands organize, track, and manage the full lifecycle of their sponsorships in one place. Instead of relying on spreadsheets, email threads, shared drives, and disconnected tools, teams can use sponsorship management software to manage opportunities, approvals, contracts, activations, deliverables, reporting, and renewals with more visibility and consistency.