“Your Cousin, From Boston”: 2025 National Sports Forum Boston Recap

The National Sports Forum returned to Boston for the first time since 1998. Trak was back as a sponsor, and it was a lively environment at the Westin Copley Square and the official bar, Yard House.

Top Sponsorship Trends to Watch in 2025

Here are the key sponsorship trends shaping the industry this year:.

World Class Activation can be Attrition Insurance to help you avoid disaster

Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:

Why “Icky” Sponsorship Doesn’t Have to Be Your Brand’s Future

Sponsorship marketing has earned the nickname “icky” for good reason, it often feels like sellers swapping audience attention for dollars. But that need not be the norm. In fact, a simple shift in mindset can turn what feels uncomfortable into something powerful and positive.

Why Partners "Do Not Activate" every single asset

3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023

What’s in a Name?

With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.

What is a Sponsorship Asset in Sports and Entertainment Marketing?

In the fast-paced world of sports and entertainment marketing, brands constantly seek ways to stand out and make a lasting impact.

What Our 2026 Customer Survey Reveals About the Trak Experience

See what our 2026 customer survey reveals about the Trak experience, from ease of use and support satisfaction to the value customers see in the platform every day.

UNC Launches Innovative Group Licensing Project with Alumni

The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.

UCLA Health Connects Fans to Healthcare Reality

UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership

Trak’s at SportsPro New York 2025

The Trak team (featuring Chip Reynolds and Jermaine Davis) made the trek to New York City for SportsPro New York and SportsPro AI USA. It was our first time participating in either event, rubbing elbows with SportsPro Media’s largely European demographic—primarily focused on broadcast, distribution, social media, and revenue channels tangential to the global business of sport.

Trak’s Reflections: 2024 SBJ World Congress of Sport (Presented by CAA) in Los Angeles

The Trak Software team experienced Sports Business Journal’s World Congress of Sport (Presented by CAA) at LA Live for the first time as a Showcase sponsor in April of 2024. Massive announcements (NHL to Utah) & storylines, but here are a couple of key themes for us:

Trak-ing Potential: ‘GO’, The Suns Gorilla, Partners with Guest List

The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate

Trak's Kickoff to Summer Promotion

At Trak, we've always believed that our most powerful marketing comes from the satisfaction and positive experiences of our customers and advocates. Your satisfaction means the world to us, and we are thrilled to extend an exciting opportunity for you to be a Trak Ambassador!

Trak keynotes the NFL Activation Summit in New Orleans

Trak is Giving Back Like Jack Would

In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.

Trak Stars - Episode 2 - Brooke Manning

Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career

Trak Stars - Episode 1 - David Vedder

Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder

Trak Software's Origin Story: How I survived my first GM role in Bozeman Montana

At the ripe age of 25, I had the pleasure of getting a job where the boots were much bigger than my feet. I screwed up a ton of things in my first few months, which is actually where the idea for Trak.io was born. Here's my story.

Trak Software speaks at the 2023 NFL Activation Summit

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.

Trak Software at the Michigan Sports Business Conference: Building Community and Powering Success at the Forefront of the Next Generation in Sports Sponsorship

Great minds think alike… or so the saying goes. While that’s not always the case, we’ve found that great minds seek out other great minds, and there was a lot of that on display at the MSBC.