Smarter Sponsorship Starts Here

Get expert insights, product updates, and stories from the brands redefining partnership strategy with Trak.

2023 SEAT - Hot Takes from Trak

The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!

2023 National Sports Forum - #SponsorshipsWork & Trak’s Experience

Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."

2021 Trak Customer Survey Results

2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform

2020 Trak Customer Survey Results

2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform

12 Skills You Need to be Great at Sponsorship

12 proven skills to help you be a better sports marketer

From Sell-Outs to Stand-Outs: Reframing Sponsorship Marketing

Ask any creator or brand why sponsorships feel weird sometimes, and you’ll hear words like “forcing it” or “cringey.” But the real problem isn’t sponsorship—it’s how we approach it. Here’s how to pivot toward something effective and authentic.