Top 5 Reasons Why Sponsorships Underperform

Sponsorships can be a powerful marketing tool, helping brands connect with audiences and drive business growth.

The World of OTT and How it Impacts Next-Gen Sponsorship

Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software

The Trak Superhero

Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut

The Trak Intern: An Unexpected Journey

Hi, I'm Thomas Wirth, and I am thrilled to share my journey as one of the inaugural interns at Trak Software.After a rewarding five-year stint playing college football in Oregon and earning a degree in exercise and health science, you might wonder why I'm interning at a partner relationship management software company.

The Toughest Challenge Facing Sponsorship Marketers Today

Discover why aligning unique sponsorship assets with business objectives is the toughest challenge for marketers today. Learn how to satisfy CMOs and stay ahead in the dynamic world of sponsorship marketing.

The Sponsorship Recap Isn’t a Report—It’s Your Sales Pitch

In the world of sponsorships, there’s one deliverable that has the power to influence everything from renewal rates to upsells—and it’s often rushed, overlooked, or treated like a formality: the recap report.

The Sponsorship Industry Nears a $1M Average Partnership in North America

The sponsorship industry is undergoing a major shift, with the average sponsorship deal in North America now approaching the $1 million mark.

The Skills Behind Every Great Sponsorship

A great sponsorship doesn’t just happen; it’s built on a combination of careful planning, clear communication, and the right mix of skills. To ensure a sponsorship is successful and provides maximum value for both parties, it’s essential to develop and hone a variety of key skills. Let’s dive deeper into the skills that make the difference between an average and an exceptional sponsorship professional.

The Simplicity of Product Placement with Cole Anthony

The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software

The Problem with ROI-Only Thinking

This focus on numbers provides businesses with a clear, seemingly objective way to evaluate whether a partnership was "worth it." However, this traditional approach often oversimplifies the complex and multifaceted nature of sponsorships.

The Masters of Simplicity

IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.

The Gold Rush Shovel Comparison: 3 Trak similarities to Unearthing Value

a fascinating comparison between the OG must-have tools, shovels during the Gold Rush, and the modern-day game-changer, Trak software.

The Death of the Sponsorship Spreadsheet (And What Comes Next)

There was a time when managing sponsorships with a spreadsheet made sense. The deals were simple, the deliverables were fewer, and the performance expectations were... well, minimal.But that time is long gone.

The 4 Key Ingredients to the Perfect Sponsorship Recap

If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.

Tactical Empathy: The Secret Weapon in Sponsorship Negotiations

When it comes to managing sponsorships, negotiation is often treated as a win-lose situation. But if there's one powerful takeaway from Chris Voss's book Never Split the Difference, it's this: negotiation is more about understanding than compromise. At the heart of this approach is tactical empathy.

Super Bowl LV Experience gives Lowe's Rare On-Site Access

Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership

Streamline Your Sponsorships with Our Free "Selling & Buying" Excel Template

Managing sponsorships can be overwhelming—juggling inventory, tracking partnership details, and ensuring everything stays up to date often leads to endless Excel tabs and scattered data.

Sponsorship Strategy for a Market Leader: Mastercard

When it comes to global sponsorships, few companies have made as significant an impact as Mastercard.

Sponsorship Marketing can feel icky if you define it like this:

Sponsorship marketing has evolved significantly over the years. However, how it’s perceived and its reputation will largely depend on the approaches taken by creators and brands in the coming years.

Sponsorship Activation is too important to Trust to a Free Tool

It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.

Slack, Email, and the Chaos of Sponsorship Collaboration

Slack, email, text messages, and cloud folders. These are the digital “tools” most sponsorship teams use daily. Unfortunately, these tools were never built for managing sponsorships—and they’re costing you time, accuracy, and peace of mind.