From the Horizon Summit: Lessons Shaping the Future of Sponsorships, Stadiums, and Storytelling

Last week, our Trak team—Cameron Oliver (CEO) and Charles Reynolds (CRO)—had the privilege of attending the Horizon Summit, hosted by the San Francisco 49ers at Levi’s Stadium. This unique gathering brought together visionary leaders across sports, entertainment, technology, and sponsorship.

From the Gridiron to Honky-Tonk: Highlights from the NFL Activation Summit in Music City

Looking back on our time at the NFL Activation Summit, I can't help but feel a sense of gratitude for being part of such an amazing event for the third year running.

Finding/Reaching Decision Makers at Brands & Agencies

Everyone in some form or fashion has tried to reach a decision maker at a brand or agency, whether if it was to find some of those much coveted ad dollars throughout our careers, to sell our latest software technology :) or just to help our kids in middle school sell candy bars.

Fan Spotlights Break LS Tractor into College Sports

North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights

Experiencing Super Bowl LIX: A Memorable Blend of Football and New Orleans Culture

Attending Super Bowl LIX in New Orleans was an unforgettable experience that seamlessly blended thrilling sports action with the city’s vibrant culture. Here’s a glimpse into my memorable trip:

Community Request for Sponsorship Example and Why Supporting Local Causes is Key to Sponsorship Success

This is a @TrakSoftware feature that empowers properties and brands to provide opportunities for visitors, friends, and customers to submit their info for great causes or events.‍In that spirit, it's essential to understand your local community and build a SCALABLE strategy to participate, here's some quick tips for success:

Clear Bags Becoming a Fashion Statement at Texas and Beyond

Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example

Championship Level Sponsorship Performance & Playing Michigan’s Card

For those who know me, you know I’m a devout follower of Michigan football going back to my days in the dorms with the team, sidelines with ESPN/ABC Sports and as a Manager and practice QB for defensive backs and offensive line.

Celebrating Our Achievement: Achieving SOC Compliance

We are thrilled to announce that Trak Software has successfully achieved SOC compliance, marking a significant milestone in our commitment to data security and regulatory excellence.

Budweiser Teams with Nets to Celebrate BKLYN

Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown

Breaking Free from the "Package" Conundrum: Evolving Sponsorships for Lasting Impact

In the ever-evolving landscape of sponsorships, the traditional approach of offering Gold, Silver, and Bronze packages is facing a reckoning.

Bojangles at UNC Basketball an Exploration of Longevity

The Bojangles and Tar Heels basketball sponsorship is a hit, here's why

Beyond Transactional: The Partnership Potential of Sponsorships

When people think of sponsorships, they often imagine a simple transaction: company A pays organization B to place a logo here or there. But the reality is that the most impactful sponsorships are anything but transactional—they are true partnerships.

Beyond Ideas: The Key to Career Success in Sponsorship

In the world of sponsorship, big ideas often steal the limelight. They're the ones that make the headlines, the ones that everyone talks about.But let's take a step back and look beyond the glittering facade. A true dissection of what lies below the water of the Sponsorship Iceberg

Baltimore's Ravens Rise Program Institutes New Virtual Huddle Sponsorship Activation

Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation

Back at the National Sports Forum & Better Than Ever

Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.

A Work Trip to Remember: SportsPro NYC & More

Attending the SportsPro Conference in NYC was an incredible experience, packed with insightful discussions on the future of sports business, media, and technology. Networking with industry professionals and hearing from top leaders made it an invaluable event.

A Spotlight on The Waste Management Phoenix Open

Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open

7 Deadly Disparate Tools of Sponsorship

The tools that are killing your productivity in Sponsorship Management

6 Must-Have Tools for your Sponsorship Lab

6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.

5 Ways to Make Your Sponsorship Work in a Down Economy

how your company can make sponsorship work in a down economy no matter its impacting your company or the customers you are trying to influence through sponsorship.

4 Years Running: Highlights from the NFL Club-Led Activation Summit

Last week, Team Trak hit Charlotte, NC for one of our favorite events of the year — the NFL Club-Led Activation Summit — and this marked our 4th year in a row attending. (Yes, we’re officially regulars. Do we get jackets next year?)

4 Ways to Integrate Community into Your Sponsorship & Why It Matters Now More Than Ever

Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

2024 SBJ Brand Innovation Summit in Chicago: Celebrating Growth, Authenticity, and the Rise of Women's Sports

The 2024 SBJ Brand & Innovation Summit in Chicago did not disappoint; it was full of great informational sessions featuring numerous fantastic panelists.

Smarter Sponsorship Starts Here