NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast

It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.

For those who know me, you know I’m a devout follower of Michigan football going back to my days in the dorms with the team, sidelines with ESPN/ABC Sports and as a Manager and practice QB for defensive backs and offensive line.

Attending the SportsPro Conference in NYC was an incredible experience, packed with insightful discussions on the future of sports business, media, and technology. Networking with industry professionals and hearing from top leaders made it an invaluable event.