If you're a fan of "The Office," you might recall the episode where Dwight competes against the computer in sales. He passionately argues, "Why would you order from a computer when you have the personal touch of a salesman?!" In the end, Dwight defies the odds, outselling the website within a set timeframe, showcasing the triumph of human effort over machinery.
When we launched Trak (formerly Sponsorship Buddy) in 2016, we envisioned transitioning from a coordinator who often added to the workload to a system that elevates everyone through automation. This approach saves time, boosts sales, and delivers superior results—all at a fraction of the cost compared to the traditional "next person up" mentality. It was a lightbulb moment! While it might seem like a cart-before-horse or chicken-before-egg scenario, we've witnessed the negative impacts of lacking the right systems. With Trak driving digital transformation, new team members can quickly get up to speed. Trak addresses key challenges in sponsorship and analytics/business intelligence departments.
Ultimately, no individual can compete with a real-time collaboration platform.
We've noticed job postings and thought, why not creatively pitch the benefits of our system? Benefits like reducing attrition, saving an average of 47% time per user, fostering better teamwork, and driving real-time partner utility and ROI. Introducing Trak shifts the equation from man vs. machine to man + machine—think "CAPE" (see our Superhero Explainer Video).
We've even crafted a cover letter template and resume (featured below) to personify our client results: meet Trak Starr. Consider a system upgrade as you plan your next hiring strategy!
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