Blog

Trak's Kickoff to Summer Promotion

At Trak, we've always believed that our most powerful marketing comes from the satisfaction and positive experiences of our customers and advocates. Your satisfaction means the world to us, and we are thrilled to extend an exciting opportunity for you to be a Trak Ambassador!

Trak Software's Origin Story: How I survived my first GM role in Bozeman Montana

At the ripe age of 25, I had the pleasure of getting a job where the boots were much bigger than my feet. I screwed up a ton of things in my first few months, which is actually where the idea for Trak.io was born. Here's my story.

The Gold Rush Shovel Comparison: 3 Trak similarities to Unearthing Value

December 5, 2023

a fascinating comparison between the OG must-have tools, shovels during the Gold Rush, and the modern-day game-changer, Trak software.

Breaking Free from the "Package" Conundrum: Evolving Sponsorships for Lasting Impact

December 1, 2023

In the ever-evolving landscape of sponsorships, the traditional approach of offering Gold, Silver, and Bronze packages is facing a reckoning.

Mastering Sponsorship Negotiations: 8 Lessons from "Never Split the Difference"

September 12, 2023

Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.

The Trak Superhero

Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut

2023 SEAT - Hot Takes from Trak

The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!

Trak Software Explainer Video

January 25, 2023

Trak Software Explained in 93 seconds

World Class Activation can be Attrition Insurance to help you avoid disaster

Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:

12 Skills You Need to be Great at Sponsorship

August 31, 2023

12 proven skills to help you be a better sports marketer

Sponsorship Activation is too important to Trust to a Free Tool

It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.

5 Ways to Make Your Sponsorship Work in a Down Economy

how your company can make sponsorship work in a down economy no matter its impacting your company or the customers you are trying to influence through sponsorship.

How to Maximize Your Sponsorship Beyond Broadcast TV Exposure

For the first three decades of sponsorship, broadcast television and the assets that came with it were the most coveted.....

4 Ways to Integrate Community into Your Sponsorship & Why It Matters Now More Than Ever

Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

6 Must-Have Tools for your Sponsorship Lab

6 Must-Have Tools for your Sponsorship Lab: To make sponsorships work for your company, you should think of yourself as a mad scientist, working with all types of chemicals and ingredients. Some of them will mix and create wonderful outcomes, beautiful art, and magnificent business results.

Trak Software speaks at the 2023 NFL Activation Summit

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.

Make a Sponsorship Activation Plan or Plan to Fail

Every single day we spend time with our clients (either Agencies, Brands or Rights Holders in the Sports/Entertainment Industry) helping them maximize their sponsorship portfolio.

Sponsored Caption Contest from the Chicago Bears and Dunkin Donuts

Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.

Want to Know More? Click below to schedule a private one-on-one Trak Demo.