Blog

December 5, 2023

a fascinating comparison between the OG must-have tools, shovels during the Gold Rush, and the modern-day game-changer, Trak software.

December 1, 2023

In the ever-evolving landscape of sponsorships, the traditional approach of offering Gold, Silver, and Bronze packages is facing a reckoning.

September 12, 2023

Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.

August 31, 2023

12 proven skills to help you be a better sports marketer

July 26, 2023

Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut

July 19, 2023

The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!

July 7, 2023

Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:

June 30, 2023

It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.

June 5, 2023

For the first three decades of sponsorship, broadcast television and the assets that came with it were the most coveted.....

June 2, 2023

Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.

May 25, 2023

If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.

April 28, 2023

We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.

April 27, 2023

In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.

March 20, 2023

3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023

March 8, 2023

Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."

February 3, 2023

Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.

January 25, 2023

Trak Software Explained in 93 seconds

September 21, 2022

The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships