Blog

Make a Sponsorship Activation Plan or Plan to Fail

Every single day we spend time with our clients (either Agencies, Brands or Rights Holders in the Sports/Entertainment Industry) helping them maximize their sponsorship portfolio.

Sponsored Caption Contest from the Chicago Bears and Dunkin Donuts

Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.

Baltimore's Ravens Rise Program Institutes New Virtual Huddle Sponsorship Activation

Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation

Northwestern University, The City of Evanston & Dynegy renovate a community basketball court

Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures

NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast

August 11, 2020

We collect and catalog the sponsor activations for the 2020 NBA bubble

Trak CRO Charles Reynolds visits with Andrew on the Andrew Haines Show

October 16, 2020

Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software

Rolex Cleverly Dominates PGATour.com

December 30, 2020

Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience

The World of OTT and How it Impacts Next-Gen Sponsorship

Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software

UCLA Health Connects Fans to Healthcare Reality

December 18, 2020

UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership

Fan Spotlights Break LS Tractor into College Sports

January 14, 2021

North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights

What’s in a Name?

January 15, 2021

With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.

Qualtrics Captures the Depth of Jazz Fan Experience

January 22, 2021

Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience

New England Free Jacks - Welcome to Modern Partnership Management

February 3, 2021

New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies

Super Bowl LV Experience gives Lowe's Rare On-Site Access

January 30, 2021

Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership

A Spotlight on The Waste Management Phoenix Open

February 11, 2021

Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open

2020 Trak Customer Survey Results

February 4, 2021

2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform

Budweiser Teams with Nets to Celebrate BKLYN

February 18, 2021

Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown

The Simplicity of Product Placement with Cole Anthony

February 4, 2021

The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software

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