Become a strategic marketer who extracts maximum value from your sponsorship budget and can communicate that value to a room full of CFO's and non-marketers.
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As a manager of your brand's sponsorship program, your goal is to maximize return from your annual budget. But that isn't easy. Working with property partners, media files, and stakeholders can make your job sometimes feel impossible.
Trak helps you stay on top of everything. By keeping tasks from all partners in one place, you save yourself hours searching. Plus, Trak makes it easy to stay in sync with the properties you work with.
Use your own combination of measurement and quantitative data to understand which partnerships are high performers and which ones need to be optimized. In real-time, Trak helps you and your property partners make better activation decisions based on your weighted objectives.
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Collaboration and visibility throughout the life of a partnership are essential to success. To increase efficiency and effectiveness, Trak makes it easy to work with everyone working on the partnership. In Trak, everyone has access to the information they need, exactly when they need it.
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Visually display your partnership information and partnership performance that can motivate your entire team, communicate to any audience, and simplify partnerships chaos into easy to understand graphs and charts.
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Dan Frystak
Director of Sponsorship and Brand Marketing at CDW
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