Blog

April 23, 2025

A great sponsorship doesn’t just happen; it’s built on a combination of careful planning, clear communication, and the right mix of skills. To ensure a sponsorship is successful and provides maximum value for both parties, it’s essential to develop and hone a variety of key skills. Let’s dive deeper into the skills that make the difference between an average and an exceptional sponsorship professional.

April 15, 2025

Here are the key sponsorship trends shaping the industry this year:.

April 9, 2025

Last week, Team Trak hit Charlotte, NC for one of our favorite events of the year — the NFL Club-Led Activation Summit — and this marked our 4th year in a row attending. (Yes, we’re officially regulars. Do we get jackets next year?)

April 1, 2025

Attending the SportsPro Conference in NYC was an incredible experience, packed with insightful discussions on the future of sports business, media, and technology. Networking with industry professionals and hearing from top leaders made it an invaluable event.

March 25, 2025

The Trak team (featuring Chip Reynolds and Jermaine Davis) made the trek to New York City for SportsPro New York and SportsPro AI USA. It was our first time participating in either event, rubbing elbows with SportsPro Media’s largely European demographic—primarily focused on broadcast, distribution, social media, and revenue channels tangential to the global business of sport.

March 21, 2025

Sponsorship campaigns have long been a powerful tool for brands to connect with audiences, enhance visibility, and build lasting relationships. Over the years, several campaigns have stood out, leaving an indelible mark on both the industry and consumers. Here's a look at some of the most memorable and impactful sponsorship campaigns:

March 13, 2025

Managing sponsorships can be overwhelming—juggling inventory, tracking partnership details, and ensuring everything stays up to date often leads to endless Excel tabs and scattered data.

March 5, 2025

The National Sports Forum returned to Boston for the first time since 1998. Trak was back as a sponsor, and it was a lively environment at the Westin Copley Square and the official bar, Yard House.

February 27, 2025

In the dynamic world of sports and entertainment, effective sponsorship management is crucial for maximizing returns on investment. At Trak Software, we collaborate daily with agencies, brands, and rights holders to enhance their sponsorship portfolios.

February 17, 2025

Attending Super Bowl LIX in New Orleans was an unforgettable experience that seamlessly blended thrilling sports action with the city’s vibrant culture. Here’s a glimpse into my memorable trip:

February 13, 2025

Fans of The Office might remember Dwight’s battle against the computer in sales—proving that human effort can outshine technology. But what happens when man and machine work together?

January 15, 2025

The sponsorship industry is undergoing a major shift, with the average sponsorship deal in North America now approaching the $1 million mark.

December 18, 2024

This focus on numbers provides businesses with a clear, seemingly objective way to evaluate whether a partnership was "worth it." However, this traditional approach often oversimplifies the complex and multifaceted nature of sponsorships.

December 5, 2024

We are thrilled to announce that Trak Software has successfully achieved SOC compliance, marking a significant milestone in our commitment to data security and regulatory excellence.

November 26, 2024

At Trak Software, we believe it's time to eliminate underperforming sponsorships and focus on strategies that deliver measurable success.

November 6, 2024

When people think of sponsorships, they often imagine a simple transaction: company A pays organization B to place a logo here or there. But the reality is that the most impactful sponsorships are anything but transactional—they are true partnerships.

October 31, 2024

We’re thrilled to share that Trak Software has been selected by Coca-Cola to streamline their sponsorship management.

October 24, 2024

Sponsorships can be a powerful marketing tool, helping brands connect with audiences and drive business growth.