Trak is sponsorship management software that keeps everything organized, automates tedious tasks, and allows you to prove ROI all in one place. Say goodbye to emails and spreadsheets and hello to sponsorships that deliver results.
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Without a centralized system, it’s nearly impossible to track what you have, what’s working, and what’s not.
Things often slip through the cracks, leading to wasted time, missed opportunities, and underutilized assets.
Brands need a better way to stay on top of sponsorships and prove their value.
Scattered sponsorships: Proposals flood inboxes with no clear way to track, compare, or prioritize sponsorship opportunities.
Missed deadlines: Without a structured system, activations get rushed or forgotten, leading to wasted spend and inconsistent brand presence.
Lack of visibility: Relying on outdated spreadsheets and email chains, teams can’t see what’s been committed, delivered, or left on the table.
Incomplete performance tracking: Proving ROI is a frustrating process—data is scattered, inconsistent, and sometimes nonexistent.
Renewal decision guesswork: Without real-time insights, brands rely on gut feelings rather than hard data to decide which sponsorships to renew.
A centralized hub: Every sponsorship opportunity is logged, tracked, and evaluated in a structured pipeline.
Automated execution: It’s easy to keep activations on track with a shared calendar, automated task management, and real-time asset tracking.
Full visibility: Teams can instantly see what they have, what’s being used, and what’s delivering value, so nothing slips through the cracks.
Accurate performance tracking: Automated dashboards provide real-time insights, making it simple to measure and prove sponsorship impact.
Data-driven renewal decisions: With hard data at their fingertips, brands can compare past sponsorship performance and confidently make investment decisions.
Manage every sponsorship deal, asset, and activation in one platform—no more searching through emails or juggling scattered spreadsheets.
Keep tabs on all your sponsorship assets, from signage and digital ads to event activations, so you always know what’s been delivered, what’s pending, and what’s overdue.
Maintain accountability and legal compliance by storing and tracking contracts, obligations, and renewal deadlines in one place.
Automatically assign, track, and manage sponsorship activation tasks, making sure everyone knows their responsibilities and gets things done on time.
Never miss a deadline again! Automated emails and in-app reminders will keep your team on schedule, streamline approvals, and eliminate last-minute scrambles.
Trade hand-made PowerPoints for automatically generated recap presentations that showcase key sponsorship performance data.
Track key sponsorship metrics like impressions, engagement, and activations with real-time dashboards and reports. Measuring impact and proving ROI has never been easier.
Get clear, up-to-date insights on sponsorship performance without the manual work—Trak automatically compiles the data you need to showcase (and evaluate) results.
Connect Trak with your CRM, measurement tools, and ticketing systems to automatically pull in key data and improve visibility across the board.
Your team will have access to hands-on onboarding, training, and workflow setup to ensure a smooth transition from spreadsheets to Trak, with expert guidance every step of the way.
Protect sensitive sponsorship data with enterprise-grade security, including SSO, SCIM provisioning, audit logs, and customizable password policies.
Unlike generic tools, Trak is purpose-built for brand sponsorship teams. The days of digging through spreadsheets are over; now, you can track partnerships, manage assets, and measure impact from one intuitive platform.
Log and track every sponsorship opportunity in one place—no more scattered emails and spreadsheets. With a structured pipeline, your team will make informed decisions faster.
Next, we get organized, setting up the tools and systems needed to work together efficiently–like Jira boards and staging environments.
Last-minute scrambles are officially a thing of the past! Event calendars, task automation, and real-time asset management will help you meet every deadline.
Need to prove ROI? Dashboards and automated reports make it simple to measure performance in real-time, track deliverables, and confidently make renewal decisions.
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