The Sponsorship Management Spreadsheet is a powerful tool designed to help you manage your sponsorship assets with greater detail and organization. Originally developed as a foundational tool, this spreadsheet eventually evolved into what is now Trak Software’s Sponsorship Management Platform. It’s the perfect starting point for anyone looking to systematize their sponsorship efforts, offering a structured approach to tracking assets, objectives, and performance.
The spreadsheet is compatible with both Google Sheets and Microsoft Excel, making it accessible and easy to use. Here’s how it can be customized to suit your specific needs:
- Asset Selection: Choose the types of sponsorship assets you want to track. This feature allows you to build a detailed sponsorship tracker tailored to your organization. The categories are fully customizable, so you can rename them to fit your unique requirements.
- Sponsorship Objectives: Align your assets with your sponsorship goals. This section helps you manage and track which assets contribute to your objectives, ensuring your sponsorship strategy is both targeted and effective.
- Seasonal Planning: The spreadsheet is designed to accommodate a traditional calendar year but can be adjusted for sponsorships that span multiple years. This flexibility is vital for managing long-term partnerships.
Precision is key when it comes to sponsorship management. This spreadsheet allows you to capture and manage every detail of your sponsorship assets:
- Specifications and Performance: Track the specifications shared by your property partners, such as the details of a 30-second TV or radio spot. Additionally, monitor the performance data, like the number of impressions delivered, ensuring you have a clear understanding of each asset’s impact.
- Filterable Views: The spreadsheet is designed as a filterable table, enabling you to quickly find and view the information you need. Whether you're tracking the progress of tasks or managing team assignments, this feature provides clarity and efficiency.
While the Sponsorship Management Spreadsheet is an excellent tool for getting started, as your sponsorships grow in complexity, you may find it necessary to upgrade to more advanced tools:
- Growing Beyond the Spreadsheet: As your partnerships expand, you may outgrow the spreadsheet’s capabilities. Trak Software is designed to take over when your needs surpass what a spreadsheet can offer, providing a more detailed and efficient way to manage your sponsorships.
- Explore Advanced Solutions: When you’re ready to scale, Trak Software offers advanced features that help you manage sponsorships at a higher level. This ensures that your growing needs are met with powerful tools designed for complex sponsorship environments.
Begin your journey to more organized and effective sponsorship management. Fill out the form to receive your free Sponsorship Management Spreadsheet and start seeing immediate benefits in your workflow.
