Sponsorship Management Software For Agencies who consult and buy and manage multi-media advertising partnerships - Trak Software


You can’t outpace competitors with outdated tools and processes. Improve your margins and increase customer value by keeping your team connected with dependable, smart tools built just for sponsorship management.


Create, present, and catalog potential and existing partnerships in one central location to create maximum value for your client.

After your partnerships have been selected, centralize the asset management. Collaborate strategically with your client to make better activation decisions on every single asset based on; property expectations, past performance, and category specifics.


Accelerate and simplify the complex orchestration of resources and communication to pull off simple and complex partnerships using the same platform.

Task: Comprehensive and complete details built by property, agency on every single asset.

Content: Supporting attachments including; specification guides, visuals, and proof of performance.

Collaboration: All stakeholders contributing and commenting in the context of the work.


Collaborate with your client and develop partnership performance narratives for each partner

Then compare year-over-year results based on the targeted ROI/ ROO metrics side by side with your benchmarks and deliver with real-time reports and dashboards.


Having all of our creative in one spot is a big thing. You have developed these assets and it’s so helpful to be able to show not only your internal team what’s being run from a messaging standpoint, but to also show your leadership what kind of amplification of sponsorships is tied to the different assets you have.

Kelly Baird

Tigris Sponsorship & Marketing


Our Most Popular Solutions for Agencies

Performance index comp mockup

Optimize each Partnership for Maximum ROI/ROO

Use your own combination of measurement and quantitative data to stack rank your partnerships to understand which are high performers and which ones need to be optimized; in real-time to help you and your property partners make better activation decisions based on your weighted objectives.

Tablet of Task Panel

Accountability and Efficiency with Property Partners

Collaboration and visibility throughout the life of a partnership to increase efficiency and effectiveness from everyone working on the partnership. So everyone has access to the information they need, exactly when they need it.

Brand Budgeting Dashboard

Make Sense of your Internal, Client or Property Provided Data with Visual Dashboards

Visually display your partnership information and partnership performance that can motivate your entire team, communicate to any audience and simplify partnerships chaos into easy to understand graphs and charts.

Agency Sponsorship Management Tips from our Customers