“Having all of our creative in one spot is a big thing,” mentioned Baird. “You have developed these assets and it’s so helpful to be able to show not only your internal team what’s being run from a messaging standpoint, but to also show your leadership what kind of amplification of sponsorships is tied to the different assets you have.”
“I think it’s (reports) part of the whole package. I think that’s been the most apparent value in terms of being able to run a report that allows you to see what message is being run where and then being able to work on better alignment in terms of what it should be on a quarter by quarter basis.”
Demonstrating relevance is our goal and we use Trak and Tigris to demonstrate CDW’s partnership goals, beyond being seen internally as just the ticket guy - Dan Frystak
We use Trak to connect the dots of performance data and develop and present a narrative of each partnership so we can measure the impact of our investment. - Dan Frystak
We help CDW connect their partnership goals and vision to the day to day management of tracking and measuring each asset’s performance in one central location. - Kelly Baird
We work with partners who will give us all the data in the world, the more important goal is how do we take that data and fit it into one system and understand the comprehensive impact and draw insights? You can’t do that in disparate systems - Dan Frystak
That information needs to be findable, sortable and easily accessible. No solution existed that helped us accomplish this. Once we found Trak, that gave us a single source of truth and that’s a rare find with my need for a customized way to capture everything - Dan Frystak
Trak is a Modern Partnership Management Platform that is employed by organizations who buy and sell multi-asset marketing partnerships. It helps accelerate and simplify sponsorship sales and execution; so partnerships are executed on time and on budget while delivering top-notch returns.
Giving properties, brands, and agencies time to creatively build and execute their partnerships instead of getting bogged down by tedious, manual processes across a host of tools.
Trak is used by some of the world’s most efficient and innovative sports marketers, like Tigris, Baltimore Ravens, Coca-Cola, Denver Broncos, Cleveland Browns , Brooklyn Cyclones and CDW.