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NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast

This is part of our NBA Bubble Sponsor Watch Series, see more right on our blog at Trak.io

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“Your Cousin, From Boston”: 2025 National Sports Forum Boston Recap

The National Sports Forum returned to Boston for the first time since 1998. Trak was back as a sponsor, and it was a lively environment at the Westin Copley Square and the official bar, Yard House.

​Top Sponsorship Trends to Watch in 2025​

Here are the key sponsorship trends shaping the industry this year:.

World Class Activation can be Attrition Insurance to help you avoid disaster

Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:

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