We believe sponsorships should be creative and collaborative, driving real value. At Trak, we help brands keep their sponsorships organized so teams can focus on making partnerships stronger, not sorting through spreadsheets.
BOOK A DEMOTrak started with a simple but frustrating reality: sponsorships are too important to be managed with scattered spreadsheets and endless emails.
Our founder, Cameron Oliver, learned this the hard way when he took over sponsorships at Montana State University. With only 45 days before football season, he had to figure out what sponsorships were sold, what needed to be activated, and who was responsible for each piece.
The problem? The information was everywhere—buried in emails, files, and conversations. As a result, some sponsors didn’t get what they were promised.
Determined to never let that happen again, Cameron built a basic system using spreadsheets to track everything. It wasn’t perfect, but it worked—so well that sponsorship revenue grew by 278% in just three years.
But, spreadsheets could only take it so far. With the help of co-founders Ben Fjare and Brandon O’Hara, the first version of Trak was born: a simple, powerful tool to keep sponsorships organized and deliver on every partnership promise.
Today, Trak is used by top brands, agencies, and Fortune 500 companies to manage their sponsorships more effectively.
Our purpose remains the same: to support sponsorships within sports and entertainment by helping our customers keep promises and develop stronger partnerships.
Deliver work that you’re proud to put your name on
Be kind and cheer for each other, customers and employees alike.
Wear the hats that need to be filled and finish jobs that need to be completed.
Ensure all business decisions keep the customer’s best interest in mind.
Accept and give feedback honestly, remaining open to criticism and open-minded to new solutions.
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