Create a structure of performance and quantitative data from different sources to truly understand asset utilization and performance
Develop your own proprietary ROI model that can be repeated, communicated and evangelized in your portfolio of prospective and current partners.
Your trying to measure everything, now connect each data point to each asset, roll it up into an account overview so you can communicate and benchmark criteria that matters to you.
Clearly communicate with your partners exactly how you’re measuring the performance of each asset so you can motivate and encourage innovation and help property's maximize performance of each asset.
We work with partners who will give us all the data in the world, the more important goal is how do we take that data and fit it into one system and understand the comprehensive impact and draw insights? You can’t do that without Trak.
Dan Frystak - CDW Director of Sponsorship and Brand Marketing