Trak is making managing sponsorships easier for everyone.

Our mission is to increase the value of sponsorships by increasing productivity and efficiency for people who buy, sell, or consult on them.

In 2012, Cameron Oliver was living in Bowling Green, Ohio working at Falcon Sports as an account executive. Out of the blue, he received a call from Montana State University with an enormous opportunity: become the General Manager of Learfield Sports.

Over the 4th of July, he drove the 1,800 mile journey from Bowling Green to Bozeman to start work a mere 45 days from football kickoff.

Montana State University. Go Bobcats!

With almost no time, Cam got to work. But there were many things he still didn't know. Who bought what, where the signs were, who installed signs, where the radio broadcast was, or who was in charge.

As a result, he only executed 80% of the contracts in that first game.

He apologized to sponsors and vowed to never let it happen again.

That painful start lead to a new system. Excel sheets with dozens of pages and hundreds of rows. It wasn't perfect, but it helped Cam and his team stay organized.

And over the years, it made a difference.

Revenue increased by 278% over 3 seasons. Attrition decreased by 19%. 4 people on his team got hired full time.

Actual screenshots of Cam's PDF/Spreadsheet system.

Cam dreamed of making this system better. He realized that spreadsheets, while powerful, certainly had their limitations. But without a team, building software sounded impossible.

Cam left Montana to work in tech sales. Through the years he learned more about software and met some incredible people. Two of them were Ben Fjare, a talented designer, and Brandon O'Hara, a master software engineer.

Together they created the first prototype of Trak. It didn't have nearly as many features as we have now, but was an enormous improvement to Cam's original system at Montana State.

Screenshot of our first prototype created by Cam, Ben, and Brandon.

They took this prototype and pitched it to people they knew. NBA teams, NFL teams, and anyone else they thought could benefit. Those people became Trak's first customer. None of this would exist without them taking a risk on a scrappy team trying to make something better. Thank you!   

We started selling to more people, adding new features, and adding team members. Trak has grow to be the #1 software system used by teams in the NFL, agencies, and Fortune 500 companies around the world.

We have mobile apps, presentation tools, and other features we couldn't have dreamed of in 2012.

And our team has grown. We have people all over the US working with clients, building software, and finding new companies we can help.

While things are bigger, the reason we do things hasn't changed. We believe in sponsorships to help organizations grow. And we believe we have created the best tool to help people manages sponsorships effectively.

Our Team

Gabe Izsak

Vice President of Customer Experience

Marc Boivin

Quality Assurance Engineer and Product Operations Analyst

Want to Know More? Click below to schedule a private one-on-one Trak Demo.