UberTailgate service launched with Miami Dolphins at Hard Rock Stadium - Trak | Partnership Activation Software

UberTailgate service launched with Miami Dolphins at Hard Rock Stadium
Posted On: Aug 31, 2016

Uber teams up with the Miami Dolphins while introducing new service in UberTailgate designating drop offs and tailgating spots for fans at freshly-minted Hard Rock Stadium. Sponsorship Buddy's Take: 1) Both Uber and Lyft have been signing rideshare and dropoff partnerships in sports for some time. Such partnerships make great sense for a number of reasons including as a

Uber teams up with the Miami Dolphins while introducing new service in UberTailgate designating drop offs and tailgating spots for fans at freshly-minted Hard Rock Stadium.


Sponsorship Buddy's Take:

1) Both Uber and Lyft have been signing rideshare and dropoff partnerships in sports for some time. Such partnerships make great sense for a number of reasons including as a tie to designated driving and to make-up for common stadium area parking shortages while driving ride-sharing usage.

2) Uber's new UberTailgate service certainly extends far beyond and makes sense as an undeveloped niche.  Parking is at a premium at stadiums and is expensive.  Tailgating is a favorite gameday activity, but hosting has only been possible with a vehicle.  Uber can now offer access to tailgate host without a vehicle while reaping  valuable extra marketing exposure and cashing in on the gameday food and beverage prices stadiums are able to charge fans.

3) Hard Rock Stadium in Miami is a great 1st market to launch and evaluate such a new endeavor.  Party-environment outside of city limits with big $ in play.  Exposure for concert/event-goers and Hurricanes fans as well.  1 + 1 = 3.