The Ravens Provide Gear to Youth Football Teams - Trak | Partnership Activation Software

The Ravens Provide Gear to Youth Football Teams
Posted On: Apr 14, 2017

The Baltimore Ravens teamed up with Under Armour (and their foundation) and provide a sponsored grant application on their website for youth teams in the state of Maryland to submit their information online here to receive a grant to buy football gear.  There will be 120 winning teams.  The entire Ravens Rise program is a community outreach piece by the Ravens and is presented by Wendy's, we'll do a more in depth post on that program later.

Sponsorship Buddy's Take:

1. Such a great community piece.  Having Under Armour as a local company, providing local benefits to the community is a great tie in.

2. Directly tied to the sponsor's products.  Giving away cleats and gear by the Ravens via Under Armour is a great combination.  It's just a good fit

3. Youth interactions.  Attracting youth in a  sponsorship is a difficult thing to do, but can be the right concept for family driven metrics.

4. Great timing; it's before football season starts.  This is great off  season content

5. Subtle win..... Great promotion to get around the Nike NFL jersey contract and interact in a limited category.