The most successful expansion team in history has created an atmosphere like no other.
The series between the Golden Knights and the Jets is tied at one, but the team from Vegas has a huge advantage forthcoming. They get the next two games at home in T-Mobile Arena, one of the toughest places to play in the NHL.
A lot has been made on the internet recently of their elaborate pre-game festivities. If you have not seen what a Golden Knights' home game is like, especially in the playoffs, check it out. Essentially, their games are treated as an authentic Vegas show. It starts with an on-ice performance from mascots and escalates to drummers lit-up like Christmas trees playing in a castle.
From a brand or sponsor's perspective, this creates an optimal sponsorship opportunity. With the increase of on-site promotions and activations, there is more for a sponsor to utilize. Also, this atmosphere leads to more excitement around the games and creates more potential for a sponsor.
Despite being in their inaugural season, the Golden Knights have drummed up more support than the average NHL team. Below you can check out what these home games look like and see all the signage and other sponsorship opportunities they provide.
1. A key for any sponsor is the fan engagement and excitement as it leads to higher rates of association and transference. Vegas definitely has this advantage with its fans.
2. Being unique and distinct also allows your brand to stand out from the rest of the sponsors. With the Vegas Knights, you are not only limited to board signage like you are with other NHL teams.
3. Regarding any sponsorship of an NHL team, be aware that the NHL is getting close to allowing shoulder jersey patches and that would be a very valuable inventory to have.
4. Always think about the recent innovations in sports and the teams that are more innovative because they will be more willing to work with you for a new type of activation.
Written by: James Campbell
James Campbell is currently in his Senior year at the University of Michigan. In May of 2018, he will receive his BA degree in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell