The PGA Tour is getting rid of several restrictions over the types of companies that can sponsor their events.
We have had several blog posts regarding the legalization of sports betting and how our main sports leagues are reacting. While the MLB, NBA, NHL, and even the NFL are starting to come around to sports gambling and even encourage it, the PGA had remained relatively silent on the issue.
Up until now, the PGA had banned any gambling-related or spirit-related companies from sponsoring their events. However, they announced today that they will allow both types of companies to sponsor--with some restrictions still existing. Essentially, large casino companies and fantasy sports brands will now be allowed to partner with the PGA.
The PGA has stated that they want increased fan engagement. As long as it is done legally and without corruption, betting on their events can do just that. Golfers will now be able to sign on to different gambling companies as well, so you should expect to see that change as the golf season continues.
I would not be surprised if this is just the first domino for the PGA when it comes to their relationship with sports betting. In the future, they will likely have even looser regulations and may even manage the gambling themselves.
Now that it is legal, sports leagues are going to utilize it to drive fan engagement and interest. The PGA is just the latest example of this occurring. What are your thoughts? Let us know on Twitter or Instagram @TrakSoftware.
Written by: James Campbell
James Campbell is a recent graduate of the University of Michigan with his B.A. in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell