The mattress company becomes the first ever sleep wellness partner of the NFL.
The Super Bowl has come and gone and so the long wait for football to come back has officially began. Sleep Number is one organization that cannot wait for next season as they recently announced a partnership with the NFL.
In this deal, they become the 27th partner of the league and fill up the sleep wellness category of NFL sponsorships. A key component with this deal is every NFL player will be offered a “Sleep Number 360” bed.
This is the first of its kind, but the timing makes sense with Sleep Number being a Minnesota-based company, which is where the Super Bowl was. In fact, Sleep Number activated their new sponsorship by having a warming hut near the stadium.
Shelly Ibach, Sleep Number President and CEO:
“We’re excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL.”
Written by: James Campbell
James Campbell is currently in his Senior year at the University of Michigan. In May of 2018, he will receive his BA degree in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell