After a highly publicized breakup, Pizza Hut is filling the pizza void for the NFL.
There is tough competition in the franchised pizza industry with several companies having success. As a result, companies have to be creative in attempts to distinguish themselves from the rest. One of the coveted methods is through sponsorship, and Papa Johns has the premiere partnership with the NFL. At least, they used to.
After a controversial season with protests on the field, Papa Johns publicly criticized the NFL and blamed the protests for their decrease in sales. The two organizations mutually agreed to part ways at the end of the season. That is where Pizza Hut comes in to take advantage of the void left.
While the monetary value of the contract has yet to be announced, we do know this deal is four years long. Both sides are optimistic about what the partnership will provide. The activation will start with the NFL Draft in a couple months. There is a lot of potential with any deal with the NFL, so it will be interesting to see what Pizza Hut does.
Roger Goodell: NFL Commissioner
"We are thrilled to have Pizza Hut, an industry leader and one of America's favorite brands, as an official league sponsor."
1.) Papa Johns made bad publicity when their CEO so Pizza Hut may have to answer questions or address that issue.
2.) The NFL is the most-watched and followed professional sport league in the United States, so Pizza Hut will gain access to a humungous audience.
3.) Since Pizza Hut will be the "Official Pizza Sponsor of the NFL," they will have great exclusivity, however individual teams will still have their own pizza sponsors. Even Papa Johns still has a couple teams they sponsor.
4.) As an official partner of the NFL, Pizza Hut now has access to more than just regular season games; including the NFL Draft, the Hall of Fame ceremony, and most importantly the Super Bowl.
5.) When thinking about sponsoring a team or league, think about the previous sponsor and what they did. Then you can follow the things you like and learn from their mistakes.
Written by: James Campbell
James Campbell is currently in his Senior year at the University of Michigan. In May of 2018, he will receive his BA degree in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell