Technology company Blast Motion will add the Twins to their list of MLB teams they provide with advance performance statistics.
With the MLB season around the corner, more and more teams are utilizing new technology to increase performance. Last year's World Series featured two of the most analytically-driven teams in the league with the Dodgers and Astros.
Every home run now is measured by its launch angle and exit velocity, two statistics that would not have been possible a few years ago. Managers are now using experts to find advanced statistics to determine what they should do mid-game. For example, in the World Series, Dodgers manager Dave Roberts pulled starting pitcher Rich Hill after just 4 innings because of what advanced analytics told him.
The Minnesota Twins are the latest team to join the trend by partnering with the MLB's official bat sensor technology Blast Motion. The difference is that the Twins will be utilizing much more than just the bat sensors. This partnership will extend to phone apps and cloud services, and will be accessible for players at multiple levels of the organization rather than just the MLB team.
Specifically, the Twins will use Blast Motion's technology for all aspects of the season. During practices and training, coaches will be able to analyze player performance and correct issues. This will also be available mid-game for adjustments and for post-game analysis. The Twins are the latest team to integrate this technology, but they won't be the last.
1. This partnership is clearly mutually beneficial and will do more for the Twins than just providing money. it will actually help with on-field performance.
2. Tying your sponsorship in with team performance is risky because if the team does not do well, it could look poorly for your company. However, there is also high reward because it could also make it look like your product is the difference maker.
3. If you work for a technology company, think about all the possible ways you could sponsor a team or league. As we see continued innovation, there will also be increased opportunities.
4. This deal is congruent when you consider that Blast Motion already has a relationship with the MLB and other teams. This congruency will allow for a clearer message and higher ROI.
Check out some pictures below showing what the bat sensors look like as well as the app.
Written by: James Campbell
James Campbell is currently in his Senior year at the University of Michigan. In May of 2018, he will receive his BA degree in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell