Bowl Game Sponsors Go All Out for Competing Teams - Trak | Partnership Activation Software

Bowl Game Sponsors Go All Out for Competing Teams
Posted On: Dec 12, 2018

In addition to all the great bowl game names, the sponsors also provide gifts to the competing teams. The variation between bowls is always fascinating to see.

Bowl games are rewarding to teams in many ways. From the extra practices and game to the trip hopefully somewhere warm (Sorry Pinstripe and Quick Lane Bowls). However, one area of bowl games that doesn't get talked about too much is the gift bags or presents each player on the teams receive.

These gifts are as diverse as the locations and names of the games themselves. Most sponsors include gifts that are directly tied to their companies. For example, the players in the PlayStation Fiesta Bowl are receiving a PlayStation pack. Players in the Outback Bowl naturally receive a gift card to the restaurant.

However, not every sponsor has relevant products, or even products at all (I'm talking to you Elk Grove) to provide the players. It is in these games where players receive gifts ranging from Amazon gift cards to speakers or headphones. 

Of course several bowl sponsors give clothing and other apparel. In fact, numerous bowls are providing Oakley brand clothing and accessories and Fossil watches are abnormally abundant this year. 

The Quick Lane Bowl is giving each player a personalized Fathead of their own likeness. The Capital One Orange Bowl is doing something similar by providing personalized bobble-heads for each player. 

Overall, the majority of gifts are related to electronics. It is disappointing that the Chick-Fil-A Peach Bowl does not offer any free or discounted chicken sandwiches, but it makes sense from the players' standpoint. 

On another note, the TaxSlayer Gator Bowl or San Diego Credit Union Holiday Bowl will not be providing loans or free consultations. And sadly, the Bad Boy Mowers Gasparilla Bowl will not be providing free Bad Boy Mowers to the players. 

I find these gift offerings very interesting, especially as they change each year. Let me know your favorites gift packages on Twitter or Instagram at @TrakSoftware.

Full list of gift offerings: https://www.sportsbusinessdail...

Written by: James Campbell

James Campbell is a recent graduate of the University of Michigan with his B.A. in Sport Management. Throughout his time at Michigan, he has worked with Detroit City FC, MiLife Sport & Social Club, and USA Hockey. - @Jimmy10Campbell