Privacy Policy

When used in this Privacy Policy, "" refers to all websites (including,, and, services and assets owned or operated by the team.

This Privacy Policy is a subset of the Terms Of Use and describes how data and information is collected, held, processed and shared by

By visiting any website, or a client website of giving notice of it's use of, you explicitly consent acceptance and acknowledgment of this policy.

If you have any concerns or questions about our privacy policy, please contact us anytime at

This Privacy Policy may change at any time. Where we make significant changes to the way we collect or store information, we will make clear a prominent announcements, and may temporarily suspend a clients access to their dashboard until they have explicitly acknowledged our new policy.

Your continued use of consents to the latest privacy policy on our website.

This Privacy Policy was last updated on Thursday 14th August 2014.

What Types Information Does Collect?

Visitors to the website

Upon visiting the website and completing any form, including an email subscribe or registration form, we may collect any of the following personal information:

  • Name
  • Email Address
  • Phone number
  • Website address
  • Credit card number
  • Billing address

In addition, may collect the following information in order to send gifts to you, for example, one of our awesome "analytics geek" t-shirts:

  • T-shirt size
  • Physical mailing address
  • We may also collect information provided by your browser and device, including:
  • Browser type
  • Operating system
  • Device type
  • IP address
  • Webpages accessed
  • Time of visit
  • Referral source (website, application, search engine etc.)

Visitors to the blog

In addition to the information we may collect on the website, we may require certain information to post comments on our blog, including:

  • Name
  • Email address
  • Website address

Visitors to the developer documentation

When browsing the developer documentation, we may collect the following additional information:

  • Your intended use of
  • Your place of employment

Visitors to clients websites using software

Our Clients may use's tracking software to collect event and action information ("behavioral") about you while using their websites and services. This information is often associated with a personal profile they have built for you from information you have voluntarily supplied.

Unless you choose to provide identifying information to the client, all of this data will be anonymous. will never share personally identifying information between different clients.

Please note that uses it's own software to track usage across it's own web properties. So, we're one of our own clients. We do this to optimise our own service.

Client's using may collect behavioral information to improve the service they provide to you. This may include modifying their websites according to different users. stores this information on behalf of the client and provides them with access to a dashboard to analyse this data.

Because Clients may choose to collect different data to that outlined in this policy, you should also refer to the Privacy Policy of that client website for additional information. requires all clients to comply with legal and regulatory practices, with particular note to EU data compliance where necessary.

How Does Use this information?

Visitors to the website, blog and developer documentation uses information about our users and visitors to provide our service (such as accessing our dashboards) and also to improve our own services by understanding how users are engaging with it.

Where you have explicitly opted in to marketing communications (and have not yet opted out) we may also contact you to inform you about research papers, webinars, promotions or sometimes to just say hello.

We would not be able to provide these great services without this information.

As a client of you may choose to opt-out of marketing communications at any time. You may also choose to delete your account with, and all information held in our service, at anytime.

Visitors to client websites

Clients of may use the information collected using our tracking software to improve their services provided to you. They may not share information collected using with any third parties for marketing purposes, however may need to share the information with third party vendors: for example email marketing providers.

All Clients are strictly required to adhere to a code of conduct within their Terms Of Use, in addition to all legal requirements.

While enforces strict rules to it's Clients, cannot be held legally responsible for: (i) any misuse of any data collected by clients using software, (ii) any failure to disclose a complete and explicit privacy policy by the client, (iii) any damages that may arise by a Client misusing or abusing data collected by software.

We will do our best, but sometimes jackasses can slip through even the tightest of nets.

Anonymous Market Research may occasionally use anonymous data within it's database for scientific market research. This may include drawing conclusions towards browsing trends, monitoring trends online, analysing geographic habits etc.. Any such studies will be carried out by a third party Market Research or Academic Institution, adhering to all legal requirements and additional ethical codes of conduct. No personally identifiable information will every be shared with such institutions.

All Market Research studies will be made accessible to all Clients and the Public. The market research process and procedure will be fully disclosed to all Clients and the Public.

Aggregating data between different clients will never aggregate data about a known individual between different Client databases. It is impossible to use's tracking software to personally identify a person unless they have explicitly identified themselves by providing information to the Client website.

In addition, does not aggregate anonymous behavioral information between different Client databases. Actually, it's pretty impossible for us to do this (we're not like those nasty Ad Networks!).

Where Does Store This Data?

EU and UK Data Storage Compliance is based within United Kingdom (Europe). We store all client data within the EU. This means full compliance with UK and EU data protection laws. If you are an EU based company, this is a very good (and rare) thing as many other Analytics providers only offer USA based data storage options.

Our data is stored in secure data centre's with a high level of physical security in place. While our data servers are considered "Cloud" servers, your data will never leave the EU. In addition, we store backups of your data on separate physical servers located within secure EU data centres. We do not maintain any onsite backups of data in our offices.


While we make every effort to secure our data physically, and electronically from unauthorized access, bad things do sometimes happen. cannot be held legally responsible for any breach of security of data, loss of data, or any damages that may occur as a result. This may include such events as physical theft at data centres, unauthorized access ("hacking") or natural disasters.

How Does use Cookies and Web Beacons?

Cookies uses cookies to identify a visitors unique browsing session. does not use third party cookies. The tracking software provided by only uses first-party cookies, meaning we do not track your activity between different top-level domains (example, between and

Cookies are used by's tracking software (in use by and our Clients) to make it possible to improve the service provided to visitors and users. This might include things such as A/B testing, optimising navigation, improving guided tours, diagnose bugs etc. does not use any other sneaky tracking technologies, such as Flash Cookies, eTags or browser cache. This means you can control your own cookies issued by anytime using your browser's cookie control settings.

Almost every website on the modern web is reliant on cookies to operate properly. While it is very easy to set your browser to reject first party cookies, you will probably notice a rubbish browsing experience in your life. A much better tactic is to only browse websites from reputable companies and organisations that you trust. is one of these, and we expect all our clients to be too.

Web Beacons

Web Beacons are small invisible images that are used to track simple activity, such as opening an email, where cookies are not possible. These are used by and it's clients for purposes such as counting hits on a page or to check if an email has been opened.

How Does Share Data With Third Parties?

Other Service Providers

In order to deliver the service, we may need to share information with other software vendors, such as credit card processing companies or courier services. Information is never rented, sold or shared with any third parties for purposes other than delivering the service.

Government and Legal Requirement

Under UK Law, may be required to supply information to the UK Government or Law Enforcement Agencies. In addition, we may need to supply information to legal professionals or investigation panels where a breach of our Terms Of Use or Privacy Policy is suspected.

All data held by is subject to UK and relevant EU laws.

Change of control

If or substantially all of it's assets are acquired by another company or organisation, all data held by will become the property of this new party. You acknowledge that this transfer of data may occur, and in any such event, all Clients will be clearly notified of this change, including any significant changes to the Privacy Policy or Terms Of Use. Clients

When Clients use's tracking software, shares access to this data with that Client through the use of a web dashboard and API. That Client agrees to a code of conduct and is responsible for their own employee's, affiliates and partners in the use of that data. will never share data between multiple Clients.

End User Privacy Controls

Opt-out of services

If you do not wish to be a user of's services any longer, you can use the "Delete Account" controls within your dashboard, or alternatively email to process your request.

Opt-out of email marketing

If you wish to opt-out of's email marketing, you should use the unsubscribe link that is present in every email we send out. does use transactional email in order to deliver it's service, such as password reset emails or signup confirmation emails. Opting out of these emails is usually a bad idea if you are a Client, however please refer to the body of the email for instructions.

Opt-out of tracking on a client website

While an automated process is in the works, any visitor who wishes to opt-out of's tracking software should email and we can manually process you're request.